Beginners Guide to creating a Simple Text Based Logo for your website

Every good website or business needs a logo.

A logo is the visual cue that helps make your brand identifiable. It also boosts your image, makes you look professional and helps you to be taken seriously.

Think about every time you drive past the ‘golden arches’ – you know there’s a McDonalds restaurant there simply by seeing their logo!

But most people starting websites or an online brand don’t have a logo or a lot of money to pay for one. You could quite easily head over to a designer and pay hundreds or even thousands of dollars but if you know what you want and it’s basic, why not create a very basic, text-based logo yourself?

Below is an easy beginners guide to create a super basic but clean and tidy logo you can upload onto your website.

It’s dead easy, all you need is a copy of Adobe Photoshop.  If you don’t have one, you can pay $10.00 a month for it or even just download the 30 day trial simply for the purpose of creating this logo.

First, here is the video (written instructions underneath)

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So let’s get started. Open Photoshop, go to File -> New to create an image. There’s not hard and fast rule, but if you want to make something for both Social Media and a website, pop in 1080 x 1080 pixels with background options ‘transparent’ (as below), then Click ‘Create’.

The transparent setting will produce a checkered background instead of a flattened background. But we do want to create a layer with a color on it that represents the color thew logo will sit on top go on your website. It can be green, black, white or any color – this is here so we can make sure the logo is legible against this color.

So pop up the ‘Layers’ docker (if it isn;t there, head to your top menu to ‘Windows’ -> ‘Layers’. Select the your layer (or create a new on by clicking the square simple with the ‘+’ sign in it. Grab you Paint bucket tool and fill.

In this tutorial, I went with white.

Choose a Font

Before you make any decisions, just remember – this is a logo, so the text must be clear, legible and match the theme of your branding (your industry, colors, etc).  If you run a website about antiques, don’t find a futuristic font that looks like it belongs on Star Trek or vice versa.

First of all, you can find a font within Photoshop by typing out your business name, and scrolling through the fonts.  So click text tool on the left tool bar, click into your document and start typing (as above).  Then click on the font drop down menu and scroll through until you find a font you like (below).

Of course, you may not find a font you like, so you’ll have to do a bit of a search online.  

Here’s a few free websites you can use:

Of course if you want a bigger selection, you can buy fonts from

Just check that the licensing for the fonts you find are for commercial use.

A lot of these websites you can actually type in custom text and it will show you all of the fonts available using that string of text. That way you can preview the font before downloading it:

Once you’ve found a font and downloaded it, you’ll need to install the font (Da Font has some instructions here but if you use PC simply unzip the fonts, highlight them and click ‘install’) and go back into Photoshop and choose it from your font drop down (as described earlier). You can simply experiment, choose a font and see how it looks, then choose another – it’s that simple.

Rearrange & StyleThings a Bit

But a logo doesn’t just stop at a line of text, there’s many different ways you can arrange the text or words in general to maximize the effect. For example, I’ll take the words in “Primal Food” and split it onto two separate layers.  You can do this by duplicating the layer (drag the layer in the square ‘+’ icon in the layer docker. Simply removing the ‘Food Co.’ portion from one of the text boxes, then selecting the other and removing the other text (Primal), you’ll have created 2 text layers.

You then have two separate text layers you can control.  Maybe you want to change the color, adjust the letter spacing, or anything to get the effect you’re after – simply highlight (using the text tool) the text you want to change and turn on the character styling box on the right

You can have a bit of a play with the settings on the character box, they are pretty straight forward. Up the top you can choose the font name and style, below it are the options for size, spacing, color, height etc.  Have a play, experiment and you’ll quickly learn what each button does to the text you have selected.

After you’ve got the text the way you want it, you can then simply move things around and put them where you want.  

Start to move things around by clicking on the text you wish to edit, using the text tool mentioned several times above.  Then simply go to the above drop down menu ‘Edit’ -> ‘Free Transform’.  As below, you’ll see a box which enables you to resize by grabbing any of the small boxes attached to the border, move by simply clicking and dragging within the box or rotate by clicking and dragging outside of the box.

Simply move and arrange the text layers in to the position and size you want. You can change the text color and background color (grab paint bucket mentioned earlier, fill in the bottom color layer with the color of your choice).

I change the layout, swapped some colors and went from there. I also chose to change the font on the word ‘Primal’

If you want to, you can add a Drop Shadow (on your layers window, right click on the text layer and head to ‘Blending Options’ – there’s a Drop Shadow section down the left you can tick and adjust by clicking the word ‘Drop Shadow’. Try the other areas if you want to explore the effects for yourself.

Once you’re happy you should have something similar to this (but your own design)

Once you’re happy, we’ll save this logo for two purposes – a social media ID photo and website navigation.

Go to ‘File’ -> ‘Save for Web & Devices’ and choose from the drop down choose JPG and adjust the quality slide until you thin kit looks clear without being a huge file (more then 120kb or so for a website).

That’s the social media image sorted. Le’s look at a logo for your website.

You will need to remove the background, so go to your layers docker, click the eye symbol to the left of the layer with the background color. Then pick your square selection tool on your left toolbar, select the area you to crop to.

The in you rtop menu go to ‘Image’ -> ‘Crop.

The save for web again! this time choose a PNG 24 with transparency turned on.

The Logo is Ready!

Now you can go ahead upload your PNG to your theme’s logo or header image area and pick the JPG for social media.  You’re done!  Be sure to save the file as a PSD (File -> Save As) for future editing and updates.

That wasn’t hard was it?  Pretty easy and a great start to learning your way around Photoshop.

Now you’ve got a simple text based logo design! It’s not going to win any awards but it’s a good starting point for your website. I do recommend getting a professional eventually if you intend for this website to become an income generating business, but this works as a great design to get things moving and can help give your website a more professional image.

I hope that is of some use to you, if you have an response or want to see more please leave a comment below – and let me know what you want to see!  

Thanks for reading!


I’ve Rebranded! Welcome to Creator Impact.

Why I rebranded to Creator Impact.

So if you’ve been here before, you may notice things look a little different…

But if this is your first time here, then welcome to Creator Impact, the fresh new face of what was once “We’ll Build Your Blog” and before that “Design Web Identity”.

It took a lot of time to redesign the logo, the whole look and feel whilst maintaining a solid connection to the old site so people aren’t completely confused when they land (keeping things like the fonts, layout and feel of the site the same).

So yeah, this is the SECOND time I’ve rebranded…

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Why change the name and the Brand?

So there’s a few reasons behind this.

Ultimately I want my brand to be bold so it stands out, memorable so people return and have portrayed what I information I offer as well as well as a high-level quality.

But like a lot of things, there’s one overarching factor that bugs people the most – my branding was never really ‘me’.

So for a bit of fun and to give you some insight here’s a look at the logos I’ve had over the years…

Some aren’t bad, some definitely aren’t good – but none of them are great.

The first logo for Design Web Identity from 2012 wasn’t bad. it was neat, professional, and did the job. But at some stage, I got sick of looking at it and switched it up into this abomination…

I HATE this logo, lol.

I came up with it in 2012 when I was trying to create something a bit blockier. Not sure why but I went for it. But after some time I got sick of feeling like I was advertising ‘Web Design’ instead of blogging tips so I decided it was time to change the name….

Bottom of the Barrell?

This is the worst logo in this line up! A square with some text in it. I used the same font to keep the look similar. I did this in 2015 and feel like the work I produced in those days was good – unless it was for myself!

So in 2016 I finally spent a little time give it a professional look again:

The box was still there (can’t be without that box!) but with the graph and a clean, balanced font that has it looking like something to be taken seriously.

I was satisfied with this, but not overjoyed. I never really intended on doing much more with it from this point as I wanted to focus on my content so I did just that for sometime.

Years of only creating content like videos and blog posts got me thinking…

The logo was clean and the website name and logo seemed to represent blogging and growth quite effectively. But my content kept telling me a different story…

My focus was on multiple forms of media within content marketing and growing your brand online, not just blogging.

Social Media has become a big part of what I talk about. Tips and tutorials on working from home are something I find myself engaging people about. I’m a professional graphic design/ web designer and those skills, my greatest asset, are often discussed and never passed onto you, my audience.

So, what’s this website about now?

It’s not just about growing a blog.

It’s not just about marketing or growing online.

What I help people with is the overarching skillset of creating content, art, writing or media online that makes an impact – which helps you reach more people.

My videos and content were naturally heading in this direction, so then I got all frustrated and felt confined by a name that focuses mainly on the word ‘Blog’.

On top of that, I was sick of trying to create a professional image and instead wanted to create a cool and fun image that better represented my personal taste.

So ‘Creator Impact’ was the name I decided on (that had an available domain) and here’s the logo which poured out of my brain once I started brainstorming:

This better represents what I offer and who my audience seems to be. This is the FIRST time I’ve been truly excited about the brand and logo I created for this website and the many forms of media surrounding it.

With this rebrand I am able to continue offering what I have been, but will be offering a lot more tutorial sand advice on building your social media presence as well as actually building and designing the assets that go with it using tools like Photoshop.

If you’re a creator, I hope this talks to you. I wanted to help you gain the skills you need to kick start your online endeavours and grow from there.

So keep an eye out, there’s more to come for you. If you want to keep update or learn how to get started, consider subscribing to my email newsletter.

Have a great day and we’ll talk soon!


The Top 20+ Tools for Bloggers and Content Creators

Top Tools for Bloggers and Content Creators

Blogging, creating content, art, marketing, they’re all vast skill sets that take a LOT of work to master, so you need some decent tools to become more efficient.

Specifically, WordPress bloggers need to know a lot of different tools to get their website to a manageable level.

On top of that creating the content for that site and spreading the word is the next skill most bloggers need to master.

The industry of blogging and content creation requires many technical and psychological skill sets.

Just like any expert, you need to make sure you understand what the top tools are as they will help you save a tonne of time, so I created this nifty list for you to use as a reference.

You need to master these top tools, sure, but it’s important to make sure they’re easy enough to use so you can get better, faster.

So let’s get into it.

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Please Note: some of the links below are affiliate links I earn a commission from. I still highly recommend these products with or without the link and it is at no extra cost to you, with the occasional discount being placed on these links also.

Top WordPress Tools

WordPress Tools

The following tools are highly recommended for anyone running a blog or WordPress website.

There are various tools that work for different levels of experience, so I’ve done my best to break everything down.

Decent hosting

If you want a website, it’s extremely important to get some info ahead of time here, so you don’t have to migrate and put up with crazy problems that have you glued to your online support chat.

I’ve built well over 100 websites in my career. I have a little experience here.

I started with one provider for my hosting that had massive issues with performance and email. I’ve tested various other hosts that I just don’t want to throw under the bus. It’s not my style.

So I have some recommendations:

Install WordPress on Hostgator

First, for beginners I’d use Hostgator. I’ve put about 50 clients on the Hostgator Cloud Hosting (including my sites). It’s a perfect place to start and here’s why:

  • It’s cheap and the value per dollar is amazing.
  • You get a Free SSL certificate
  • Support is generally quick and the actually solve any minor issues you may experience (not that I’ve had to use them a tonne)
  • I rarely have any problems. They remain extremely reliable and stable
  • Performance is good, I get good site speed and things seem to just work.
  • Installing WordPress is dead easy, here’s a tutorial I made to show you how.
  • Overall, it’s in a cheaper starting place but works extremely well. Excellent value for money.

You can get similar results with Bluehost (more info om starting a website here). But I’ve had more issues with them over less websites than I have with Hostgator.

If your website traffic is outgrowing Hostgator, migrate to WP Engine. They are a little pricier but the performance and features you get are incredible!

  • They will migrate the website for you
  • Increased security, automatic backups
  • Managed WordPress solution
  • Free SSL
  • Free Themes including Genesis Framework
  • Far better performance
  • CDN (Content Delivery Network) for faster download times
  • Yeah, it’s pricier but you can save a tonne of time, get better performance and things are a lot more ‘hands-off’.

Photo Editing Software

Adobe Photoshop

There’s only so long you can get away with just uploading straight photos and images without cropping, resizing or editing to create a good website. So you need to get your hands on some photo editing software.

You can limp by using Canva in the beginning. It’s free and quite powerful for very basic editing (adding text, cropping, etc).

Don’t get me wrong, I think Canva is absolutely amazing. I love that tool so much. But if you want to do the more advanced edits (cutting out people and objects, editing color, getting to the specifics of your brand’s imagery) you will eventually need to move to, you’ll need a better Photo Editing solution.

Don’t waste time, get your hands on Adobe Photoshop.

It will be a learning curve if you’re not used to it, but once you get the basics down you’ll be able to do so much more than you can with a free tool.

I will be releasing Photoshop tutorial soon so you can get started, so please consider subscribing to get your hands on those.


Most of us have terrible Grammar and Spelling – me especially. So this free tool can be an awesome addition to a bloggers arsenal!

It’s called Grammarly.

You sign up, install the browser extension and then as you type it checks your spelling and Grammar but on a level way beyond the stand spell and grammar check.

It really nails the mistakes you make more effective and offers a simple click and fix solution. It’s free, so you have no excuse for poor grammar in your blog posts.

Google Analytics

Google Analytics

Again, another completely free tool for your website!

Google Analytics is a simple tool you can install on your blog or website and then you simply log in and you can check out all of your traffic as it comes in, where they go to next, where the traffic came from and an endless list of other useful metrics.

It’s easy to use and gives you an idea of what’s working, so you can double down and improve, sending more people to your website using those avenues.

I have a guide to Google Analytics here if you’d like to investigate or get started.

An SEO Plugin

All in One SEO

SEO, Search Engine Optimization, is one of the most powerful ways to grow your blog or business, so you need to engineer your website to take advantage of the giant that is Google.

An SEO Plugin allows you to add in keywords and metadata onto your site (among other things) that give search engines a better idea of what your website and blog posts are about.

That way, they can send you more visitors!

It’s a simple solution, add a plugin which makes those options available to you so you can get on with your content creation.

Most people recommend Yoast, which is an excellent plugin. But I prefer All in One SEO. I have a guide to setting up All in One SEO right here for you.

This one is extremely important if you want to grow your website’s traffic.

A Keyword Research Tool

It’s important for your SEO to understand what people are searching for and how they’re searching for it.

By typing in Keywords into a Keyword Tool you can see what traffic the keyword gets and how people are typing it into Google.

You can then base your articles around that keyword (or keyword phrase more accurately) and target your visitors.

There are a number of tools for this, but I good free one to start with is Neil Patel’s UberSuggest.

I will be releasing more info on Keyword research in the future also!

Security plugin

iThemes Security

Unfortunately, there are people out there writing software designed to break into your site to take it down, inject some code and basically make your life as a blogger hell.

So you need to get on board and install solid security plugin to protect your website.

Ever since I started using iThemes security, I’ve never had an issue on any my sites or my 100 or client websites. So I highly recommend using iThemes security, it’s free to search for within the WordPress plugin repository.

Here’s my guide on setting it up!

Backup Plugin


Even if your site is hacked, hosting expires or something disastrous happens, having a backup locked and loaded is an awesome way to quickly get backup and running.

I use Backup Buddy, which is a paid plugin, because it allows you to set a schedule to do complete backups of your website as frequently as you’d like.

It also automatically backs up to:

  • Your hosting server
  • A free online storage account called ‘Stash’
  • DropBox (which I swear by as it then automatically land son my computer)
  • AmazonS3
  • Google Drive

I’ve only used this on rare occasions but it’s been a godsend. It’s also perfect for migrating sites to another server (although if your new host can do it for you, I’d go that way).

Do not underestimate the value of a good backup!



What the hell is Trello?

Trello is an online job management system where you can create boards, columns and then job cards to track and plan your blog posts (or anything for that matter!).

I set up a board for every website I run, with several columns from ‘Blog Posts to Write’ to ‘Schedule to Publish’ and ‘Promote’, etc.

So you can plan and easily organise your content an blog post ideas keeping track of what stage they’re at. You can upload files, leave comments and add labels for certain job types to card.

It’s free, there’s a phone app and you can even have teams and invite people to certain boards or cards.

There are premium plans but honestly, the free version is all you need.

Trello has been a massive game-changer for me as whenever i have an idea, I whip out my phone and add it to the appropriate board. Easy.

Check out Trello, it’s free!

A List of Stock Photo & Stock Video Sites

Free Stock Photos
Check out our comprehensive list here!

For most people, when you’re writing blog posts or creating content you can’t conveniently go out and get new photos and videos for every post. It takes way too much time.

You need somewhere you can go and download photos and videos you can use in your content. You can use almost entirely free stock photos and videos, but occasionally you may need to get with a premium site.

I have created a comprehensive list of stock photo sites where you can download free photos and videos – you can find it here.

Bookmark or keep that list as a resource and refer back when you can!

Social Media Share buttons

Social Media

Your posts need to be easy to share if you intend on getting more people to read it, so add some share buttons!

While you’re at it, why not share this post on Facebook or Twitter? I’d love that! (bats eyelids).

There’s a few options to do this. I like to link in plain text using a Share link generator like this one. Or you can add share buttons like those in SumoMe.

A Good Graphic Designer

The Pros of Working from Home

This could be either yourself or a professional.

If it’s you, then get some education, learn the tools of the trade (such as Photoshop above, or other programs like Illustrator) and absorb as much as you can about visual branding and design – which more about function than just making things pretty).

Otherwise, find a good designer to hire.

A local designer is good as you can chat with them and negotiate what you want more effectively. They speak your language and will more likely understand your perspective and give you what you’re after.

As a graphic and web designer myself, I can vouch for the benefit of good communication as being the key to good design. It means your message is more easily translated into the work.

Going local can be pricey for most though, so the next step is to look at places like Upwork or Fiverr for more. You may find someone good there too.

Top Social Media Tools

What Social Media am I using?

So, you want to get more social media shares, (hence the plugin I just mentioned). It’s one of the best ways to actively seek out more traffic for your website.

But it can be a tonne of work. So we want to find tools that make it convenient, save time and simplify the whole process.

So here’s a few tools you can use!


If This Then That - IFTTT

Post once, go to many places!

IFTTT stands for ‘If This Then That’. You can connect your social media accounts, RSS feeds, and other platforms to automatically post content for you.

Some examples:

  • I have it set up so that Instagram, automatically shares an image to Twitter.
  • When I post a YouTube video, it also automatically goes to Twitter.
  • When I publish a post, it goes to Facebook.
  • My Instagram posts also get shared on Pinterest
  • You get the idea…

You can come up with a flow and automation system to save you a HEAP of time and focus more on creating quality and interacting.

There are an almost endless amount of apps you can connect. I highly recommend checking out IFTTT.

Smart Phone

Smart phone

You have one already, right?

Smart Phones mean you can do small updates on the move, check stats, interact on social media, check emails, and even add your ideas to an app like Trello.

Phone cop a bad rap even from me. But you can’t deny how useful they are when used for the right purposes.

Even a tablet or iPad can make a big difference for convenience.

Social Media Scheduling Software

Automate Social Media using Buffer
Learn how to schedule & automate with Buffer here!

Don’t wake up every morning and wonder what you want to share, it takes too much time and is too inefficient.

Work it all out in one hit and plan ahead.

I use Buffer to schedule my social media and it is fantastic and really easy to use (it also has a phone app).

This will make it so you can get your brain into gear and come up with ideas more easily as once you start, the ideas keep coming.

I have a walk-through showing you how to use Buffer here. You can start for free and I highly recommend it!

Top Content Creation / General Tools

Top Creation Tools

So now we’re onto very specific, content creation tools.

You actually need to set yourself up with everything you need to create the quality media you intend on sharing and spreading your message with.

Without at least some of these tools, you simply cannot even start.

You don’t need everything below, but it’s all ideal to get the most productivity and quality out of your time.

A Camera


You need to be able to take photos and shoot videos even on a basic level if you want to have a genuine blog that reflects a sense of authenticity. Even if it’s only to take the occasional picture of yourself.

You can use your phone or a dedicated camera.

If you can’t afford a camera, use your phone as the cameras in most phones these days are quite good.

But if you can afford a good DSLR camera, get one.

I use a Canon Rebel T7i DSLR Camera. While I’m a skilled graphic designer and know my way around photoshop, I’m not a photographer and every single photo I take with this camera turns out amazing because it’s so easy to use.

Take your time to find a good but easy to use DSLR and you will have amazing photos and video quality to add to your content.

Laptop or tablet for meetings and travel

Get a Laptop or Table!t

Sometimes you have meetings.

Sometimes you travel.

Sometimes you just want to get out of your damned office!

It’s good to be able showcase ideas, media or even perform some of your work on location. A tablet can be handy for the basics but a Laptop is even better for getting into the nitty-gritty stuff.

It’s personal preference, but I personally find the laptop more useful but both the laptop and tablet (or iPad) is perfect for working in a fresh environment.

A Computer, preferably with a Dual screen monitor

Dual Monitor Computer Setup

Seriously, you need an actual computer.

You can use a laptop, but better, get a proper desktop workstation so you can sit down in an environment created for productivity. You sit down, start-up and go.

Nothing beats the keyboard and mouse spread out and set up to your personal comfort. Using touch pad can work if you’re used to it, but you will never be more efficient than if you can use a mouse.

But for maximum effect, I highly recommend a second monitor!

You can set this up with a desktop or a laptop computer. a Dual Monitor setup gives you space to move things around and set up reference more easily.

If you’re writing a blog post you can research or find photos whilst still being able to see or reference what you need. You can simply move your mouse from left to right without shuffling windows around.

Everything can be set up to be referenced at a glance. once you try a dual monitor setup you will never go back!

Premium Email Hosting

Premium Email Hosting

Your web host email isn’t bad, but you can expect problems.

I’ve had crummy webhost email constantly go down. If someone on your shared server is flagged for spam, you can be lumped in with them because you’re sending email from the same server – so your messages arrive in junk.

If you are willing to pay the $5 a month or so for G-Suite (Premium Gmail with your Domain ) or Microsoft Exchange then do it.

Everything is so much smoother, better and WAY easier to setup up on a program or phone.

Business Cards and other printed media


Finally, get offline and promote your website or content like a business.

Print up some business cards with your details on it or even a free offer to grow your email list. Being able to make moves outside of the internet or a computer is extremely powerful.

You can start simple with some free VistaPrint cards if you want but I recommend finding your local print shop so you can get a quote and design made for you.

This then expands to flyers for letterbox drops (or inclusion in shipped products you sell online), letterheads if you send mail to people, or anything you can physically deliver or hand someone.

Never overlook the option to spread the word of your efforts face to face.

Did I miss anything?

These are the tools I swear by and they have made running my business from home, over the internet, so much easier.

But is there something I missed? Something you swear by? Leave a comment below and let people know. I may add it to this list in a future update.

Thanks for dropping by and reading this post!


Which Social Media Platforms Should You Use (or Start With)?

Which Social Media Platform should you Start with?

You’ve heard of this Social Media thing, right? You’re looking to build an audience by picking the right platform (or platforms) to make it a reality.

But where do you start?

I can’t give you a straight answer. We’re all individuals and we have individual strengths and needs for our goals.

So what I can do is you give you some insight into my experience, having run a number of identities and niche sites across social media, I can offer some advice and then go further into helping you figure out which is best for you.

So in this video, I talk about which Social Media platforms I’m using on my websites and the thought process I use – and how you can apply it to your situation. Alternatively, I have it all written out below the video also 🙂

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What Platforms I’m currently using

What Social Media am I using?

Let’s paint the picture.

With a little information, you can gain some insight and better wrap your head around what I’m about to discuss.

So here are the social media platforms I’m using with a little “why” behind them:

  • Instagram – It’s primarily visual and one of the most popular social media platforms being used today. I also find it relatively easy to grow a following compared to other platforms like Facebook.
  • Twitter – It’s very easy to automate, you can reach more people by tagging others as well as get retweets, etc. It’s also easy to grow and you can be flexible, yet you can rely on visuals also if you like.
  • Facebook – easy to keep up to date and it’s a great place if you go viral. It has perhaps the most potential but I actually find it the most difficult to grow in and continually reach your audience (although some have great success, many struggle and don’t go past Facebook). Unless you want to pay dollars for ads, Facebook is one of my least favorites but is still worth a little effort. It’s great if you have an expansive personal network you can promote to.
  • Pinterest – Again, it’s visual. I’m a designer and creating attractive pins is easy enough to do and Pinterest is quite powerful once you learn the ropes.
  • YouTube – Another place to let your content go viral. It’s a lot more work as you are creating content that takes hours at times but then there’s a lot more ‘stick’ to your work as it becomes a part of the YouTube search engine and not just a passing update.
  • It’s not social media – but always funnel toward an Email List. Email is king for reach, the least amount of work and converts visitors to buyers far more effectively than any Social Media platform (generally speaking). I feel it’s worth mentioning since many use social media to retain their audience when email is vastly superior (I show you how to get started with a newsletter here)

Also, find Social Media platforms unique to you!

Choose social media that suits you

Notice something above? I place a lot of emphasis on ‘visual’.

This is why I also occasionally post some of my imagery with links to the blog posts to Deviant Art, Behance, and other visual places. The reason for this is I’m an artist and professional graphic/web designer.

My skillset lends itself to visual platforms because I can easily create eye-catching visuals.

What are your strengths?

If you’re into audio, try Soundcloud. Video? Try YouTube, Vimeo, or share your videos on a Tumblr blog. Whatever interests you most and you believe will reach the most people, you should go for it.

Audio, video, and imagery always perform well on most platforms, but finding little extras very specific to your skill and even niche can yield great results as the competition for attention is less fierce.

Try and test them out and eliminate those that give you little results.

So do some research and find other places that are specific to you, where you can reach more people. I think of these as secondary networks. But they are great when you are trying to grow aggressively.

OK, You have a bunch of accounts – that seems like a LOT to start with!

A lot of Social Media Accounts

Well it is, and I don’t recommend starting that way. Starting up 6 social media accounts and running them from the beginning is daunting and just plain confusing.

A lot of gurus say to be everywhere, while others say focus on ONE platform. So which is correct?

Both ways are correct.

Confused? Well, I have an explanation.

All of these platforms hinge on your knowledge and the action you take based on that knowledge. You need to learn them and master them to be effective and reach people. They all have individual strengths and methods for succeeding with them.

In saying that, there are some universal concepts that help you succeed on social media:

  • Focus on building an audience and find ways to get in front of more people (hashtags, groups, etc)
  • Create content people want
  • Be consistent and keep delivering that content

Figure out how to apply the above to each platform.

Learn one by one.

So pick one platform and get started. Use it, learn it and become efficient at posting to it and getting a good response. Then move on. Give it a few months to truly understand it and establish yourself.

Over time you’ll have a solid understanding of what works for you. As you slowly learn each one and add to your network then you can eventually begin to be everywhere.

Some posts work better than others

go visual

Constantly linking to blog posts is a stale method and doesn’t work. Most social platforms don’t want you going offsite.

On average, Video & Images reach the most people and get the most interaction. So try to use those mediums the best you can. If your focus is audio, then create videos by popping an image or some footage in there in place of video, playing the audio over the top.

Discover the media type that works best for you: Imagery, Video or Audio and make your choice from there.

Heres some examples of how you could start:

  • Prefer Imagery? Start with Instagram, move onto others
  • Better at Video? Get onto YouTube and move from there.
  • Audio? Maybe start a podcast, copy those podcasts to YouTube and move on as above.

You can take whatever route is most attractive to you. Then as you progress, link everything together and it will become more manageable.

Now you’re rolling, so automate between networks for efficiency.

Automate your Social Media

This is another example of what I personally do.

When I post on one social media network, it filters through to other networks.

I’m a graphic designer, so I share to Pinterest when I create a blog post, but I share more regularly (for my niche sites anyway) on Instagram, which then auto-posts to Facebook and Twitter.

When I release a video on YouTube, the link is automatically posted to Twitter. You can do the same for Facebook.

By figuring out these little shortcuts you can start to see how you can stay consistent on a number of platforms with a lot less work.

Now you’ve got the flow set up, use scheduling software.

I use the Buffer app to keep things flowing.

So I automate and schedule posts to one primary network like Instagram and it takes care of the rest….


I also make sure I add a little something to the others. I share links to my blog posts on Facebook, which autoshares to Twitter.

Since Twitter is best when posts are more frequent, I then add some extra posts (links, text only, images) to my Twitter stream. Twitter is the platform that is the most easily automated and receives a lot of automated content from my other social media platforms.

You can start to see how focusing on one main social media platform and occasionally adding to your schedule on the others you can give you a constant stream of content across them all.

Then check-in and interact.


Don’t just shout your updates into the room and leave. Interact.

Log in once a day and check your updates. Reply to comments and messages and be a part of the network.

This is where automation becomes powerful. Since all you have to do is log in and reply to people. Your posting is done in batches and then takes care of itself, leaving you to simply be social.

Always be aware of change. Be ready to move.

Be ready for change

Don’t just keep going, once you are getting results on a handful of top platforms, stay and don’t stretch yourself too thin.

However, social media platforms die, and new ones are always on the rise.

Be prepared to discard what no longer works or explore exciting new avenues that pop up. It’s important to keep with the times or you’ll be left behind and you’ll see your reach slowly fade.

So be in the game, keep your finger on the pulse and be consistent.

Focus on learning what people want and master the art of good content and the rest will become effortless.

I hope my crazy rambling has given you some insight. Hopefully, you found it useful. If you did find it useful consider subscribing to my email newsletter.

Thanks for reading and have an awesome day!


Should you use ‘Follow, Follow Back’ to grow your Social Media?’

So you’ve been trying to grow your social media accounts, such as Twitter or Instagram, and found the ‘Follow, Follow Back’ Method. Most likely you’ve tried or thought of using it for Twitter or Instagram.

But then as you’ve been reading and looking into it further you’ve found a bunch of people promoting this method while others tell you it’s a bad idea.

Do you know what the problem is? They’re both right.

When done poorly, like it is most of the time, ‘Follow, Follow Back’ is a recipe for getting your Twitter or Instagram account suspended and/or getting low engagement.

But then there are the success stories, where things seem to be done differently. So I thought I’d share my views on it and what I do.

It’s not rocket science, but it seems to work for me every time on both Twitter and Instagram.

So I put this nifty video together (further explained in the text below):

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Not sure what ‘Follow, Unfollow’ is?

It’s simple:

  • You follow a number of people over time
  • A percentage follow you back
  • After a while, you unfollow those who didn’t follow you back
  • Rinse & repeat

If you’ve got no budget but you’ve got time, it can be perfect for you. Even if you’re low on time you can spend 5 minutes a day doing it and get results. But people will state why they think it’s a bad idea, and I do agree with them to a degree.

Here’s why it’s a ‘bad idea’ to do ‘follow, follow back’:

  • It’s usually done in a spammy way
  • People don’t focus on good content and rely solely on this method instead
  • Most networks will suspend your account – if you overdo it.
  • It promotes less actual engagement.

All of the above things are true but can be worked around. This gives a little validity to the idea of doing ‘Follow, Follow Back’. I do it for my new social media accounts and it always helps me get started quicker.

It only works on certain networks

What Social Media am I using?

If you try this method on YouTube or Facebook prepare to be disappointed. The way their systems are set up doesn’t really lend itself to ‘Follow, Follow Back’.

But you can try:

  • Twitter
  • Instagram
  • Pinterest (to a degree – focus on repins)

There’s no problem with trying it anywhere really, but the above social media platforms work better as people are notified when you follow them, and there’s a handy ‘Follow’ button there that encourages them to follow you in return.

So to some degree, they’re kind of designed for people to follow you back.

It’s not going to be a 100% response rate though, and it’s no grand solution. You will only gain a percentage of those follows back. So you need to eventually unfollow people as you’ll end up following too many people and risk your account being suspended.

Luckily, you can make it work. So my first tip is…

Forget about gaming the system and build awareness

It’s not about an exchange of follows in hopes you can game the system and rack up some numbers. You simply want to let people know you exist.

Create great content first that grabs attention, then work on ‘Follow, Follow Back’ approach.

You create likable content and show up in people’s notifications. If they’re curious, they will check you out and hopefully like what they see and follow you.

Don’t try this without offering some value. Otherwise, people just see a boring profile and ignore you.

They know about you, you have a chance to provide value and get their attention. So offer something great.

Improve your odds of a ‘Follow Back’ by doing it the smart way.

The Main Goal is Engagement

Most people get this wrong. They find an account similar to theirs and follow their followers. That isn’t overly effective.

What’s a better way? Don’t follow other people’s followers and instead follow action takers.

Find a status from the account that is similar to yours and follow people who like the post, comment on it, share it or retweet it. These people are active and those are the people most likely to check out your profile and engage with your content.

Then interact with them! Build your network and offer value by promoting their stuff occasionally b sharing, commenting and liking their posts (that are relevant). This is how you win over friends and fans as you give before you take.

But don’t go overboard. Follow maybe 40 or 50 profiles per day, and not rapid-fire, all at once. On Twitter especially, I tend to wait a few seconds between follows to not set off any red flags. I also engage and comment on some tweets while doing this.

If you’re not overly aggressive, and patient you can kick start things pretty effectively over time and it’s not a big task to do from day to day.

It’s not a good ongoing strategy…

This is a starting method and not sustainable long term.

Get your first 1000 followers or so and stop. Focus on building creating content that encourages interaction. Then let the viral nature of social media, comments, and shares promote your work for you.

Eventually, you’ll grow from your good content alone.

Once you have your first 1000 or 2000 fans, you’ll have a base to reach out to and gain interaction from, which the algorithm can see.

Of course, educate yourself on reaching people by tagging them, using hashtags, asking questions and anything that causes more positive noise around your presence.

Ultimately, it’s your choice!

It’s not rocket science, it’s not the best method in the world but it’s not a bad way to start.

You can try it out and see if it works for you, or you can use paid ads to easily reach more people or alternate methods of reaching people.

I quickly grew a substantial following by reaching out to influencers in the past. Check out this post for more info on that.

Otherwise, I hope you found this useful. If you would like to respond to this take on ‘Follow, Follow Back’, positive or negative, please leave a comment below.

Thanks for dropping by, have an awesome day!


How to Reach More People with Facebook Notes

facebook notes

Have you ever stopped think about just how limited Facebook Posts are?

You type up some text, add a video, link or picture and that’s it.

Ever heard of Notes?

Facebook Notes allow you to type up full articles and documents, you can add links, image, embeds and all sorts of media to get your message across with formatting options.

Why should you care? Because you can use it to reach more people and grow your business. Let’s take a look…

First, How to Use Facebook Notes

This quick little video will show you how to actually start using Facebook Notes…

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If you can’t watch the video, all you need to know to get started is:

  1. Click the ‘Notes’ Tab on the left
  2. On the next screen, click ‘Add Note’

What to do if the ‘Notes’ tab isn’t visible?

Activate it by heading to your page settings:

Then down to Templates and Tabs

Then Click ‘Add Tab’.

Once the screen appears, add the Notes tab from the list and head back to your Facebook Page!

Now you’re ready to start using Facebook Notes

From there it’s easy enough to type add in photos, embeds, etc.  It’s fairly simple but a lot to explain here, I do recommend watching the above video or simply jumping in and having a go yourself. But there is a plus symbol, quite similar to the new WordPress Gutenberg Editor, with options on what to add. It’s pretty nifty.

It’s quite easy to use notes to your advantage.  Since they show up in your Page’s fans’ feeds, you do have the opportunity to reach more people as Facebook is more likely to share it than a link of yours taking people off platform.

Here’s a few options for using Notes to your advantage

As with any marketing, you can apply some simple strategies to the use of notes to maximise their potential for you, your business or your website.

As I mentioned earlier, some of the benefits are:

  • More likely to reach your fans – as Facebook doesn’t like sending people off platform.
  • Much more formatting and longer more media rich posts
  • People can still share, comment and like a note like any post!

So with that in mind, here’s a few approaches you can take to using Notes.

Write a full blog post

Maybe you don’t have a blog and want somewhere to write or do content marketing for free. Maybe you do have a blog but you want to offer some Facebook exclusive content.

Either way, you can use Facebook almost like a blog format by writing complete articles in your Facebook notes.  They have a better chance of going viral on Facebook and reaching more people, just encourage people to like your page so you can convert readers into ‘likes’.

Summarize a blog post and link to it

So you just wrote up a cool, lengthy, life-changing blog post. Nice!

Summarize, introduce and tease the information of that post in a Notes article on your Facebook page.  Add the link to the pos ton your website and send people in that direction for more information.

This could be worth trying if you have trouble fitting the information you want into a normal post.  Alternatively, you could write about a spin-off topic that leads ion perfectly to your new blog post.

Add a Notes tab to your page

Before you get too many notes up, it could be handy to give them somewhere people can go back to them, giving them more exposure.

add tab

It’s simple, visit your Facebook page and head to ‘Settings’, then ‘Templates & Tabs’.  Once you bring that page up you can scroll to the bottom and click ‘Add a Tab’ – add notes and put it in the position you want it!

add tab

It’s now set up and people can access your notes!

Link to several topical posts on your website

Ever heard of Top Lists? They’re an awesome post type for generating traffic (more on that here).

Well, if you have several blog posts on a particular topic that would go well together, create a top list ‘Note’ on Facebook.  Such as an article summarizing all of your top posts on weight loss (for example).  So people get the chance to see what your best information is on a certain topic and explore what you have to offer across multiple posts.

This can be an excellent way to bring attention to older posts on your website!

Promote products, affiliate links & your email list

You’re an affiliate marketer or you offer your own product? Write a suitable ‘Note’ article on Facebook and share it – linking off to the product you’re trying to sell.

You can add in images and walk through/review videos to help make the sale and let it virally sell for you.

Don’t forget to do this with freebies too, especially if they must signup to your email newsletter to gain access.  That can be a terrific way to grow your email list and promote those products later, after you’ve built the relationship

Add business information

You have an ‘about us’ page, why not create a note for Products & Services?

Maybe you have other information, so add that!  If you are without a website this can serve as a nice temporary solution so people can get the information they’re after.

Now you’re really bringing your Facebook page to a new level of resourceful!

Pin important notes to the top of your page feed.

If it’s a highly converting Facebook Note, a list of your products or services or an opt-in freebie you’re pushing in a note, you should consider getting that pinned to the top of your page.

That way people who see your Facebook page for the first time can get a solid introduction to who you are.  You could even title it “Is this the first time on our Facebook page? Read this”.

Here’s how to do it, go to the note you shared, click the ellipsis in the top right corner of the post and click “Pin to Top of Page”

Now it’s at the top of your page for all who visit to see!

Your Imagination is the limit.

We’re talking about information and media here, so whatever purpose you can think of for Facebook Notes can be incredibly handy and you have a few options to push it out there – even advertising.

Other than that, hopefully you found something useful in here you can take with you. Have some suggestions to add to this post?  Leave a comment below, I’d love to hear them!

Thank you for reading.


Top Stunning Websites built using Divi Theme

Top Stunning Websites built using Divi Theme

If you’ve ever heard of the Elegant Themes or the Divi Theme, chances are you have at some point wondered what you can create with it.

With it’s intuitive Drag’N’Drop Builder and Theme Builder, you can create almost anything for your website using Divi (check out this post to see how it works.)

It’s been a huge part of my web design business :)

As far as WordPress themes go, nothing really compares with the Divi Theme these days as it seems to be a complete package enabling you to customize your website.

But what websites out there were actually built with Divi?

Please Note: some of the links below are affiliate links I earn a commission from. I still highly recommend these products with or without the link and it is at no extra cost to you, with the occasional discount being placed on these links also.

Well, here’s a few examples!

But below I did some research to create a long and comprehensive list of Divi built websites, so you can see exactly what’s possible using this theme.

However, some of these websites do have added functionality not covered with the Divi Builder. But the layout and look of each site is built using the Divi theme.

If you haven’t tried out Divi I highly recommend you head over to the official Elegant Themes website as you can trial the Divi builder there.

Websites I’ve built using the Divi Theme

So below ware website’s personally created.

I am a web designer and I have used Divi to create roughly 100 websites. The best part is I rarely use any code to get the look and finish I’m after. So I wanted to show you first hand what’s possible.

Bots Vs Cons

Bots Vs Cons - Transformers Fan Site

This is a small niche / fan site I run that revolves around Transformers. The overall look is designed to stand out and look out of this world.

Although there also ads sprinkled throughout to create a income stream, the overall website looks sharp (in my opinion).

Martial Arts Designer

This is another website I own, selling my services to Martial Arts clubs. I built this website a few years ago when Divi was young and had more limitations.

High Point Music

High Point Music

This one isn’t my website, but a friend’s. Ryan Wyatt is a professional guitar teacher who teaches lessons on line via YouTube and over Skype. This website has evolved into pretty comprehensive resource and has a clean and professional design to back it.

Wade McMaster Web Design

This is my main website for selling my web design services. Built using Divi and it sells well!

This website! We’ll Build Your Blog

You’re on the site right now 😉 Take a look around, do you like it? It too was built on Divi!

Download Divi

Sites from around the Web

The following websites are from around the web and are excellent examples of websites built using the Divi Theme.

Fern Colab

This website is quite visual and uses some really basic principles to stand out. It uses Divi in a few creative ways but comes across looking sharp and outstanding.

White Gorilla

Want to see well executed use of Divi’s aninmations? Check out White Gorilla!

Funk Engine Music

Another website that makes good use of animations and Divi’s parallax feature all in a stylized retro design.

Cardinal Pro Painters

Conversion Lab

Chasing Mumford

Artfully Designed

Casey Labatt Simon

Download Divi

How to Beast

I love the simple interface – ‘Get Jacked’ or ‘Get Confident’. Backed with a cool greyscale look and design, this is a really cool example of what’s possible using Divi.

On the Agenda

Ane Riel

In Joy

Helke Wieners


A simple use of blue and some of the standard Divi features gets you a striking design just like this one! The animated text is a nice addition too.

Woody Fuel

Andrew Kingslow


CRI Green Door Project

CRI Green Door Project is another examples of a basic color scheme, clean design and use of basic Divi features to get a truly professional design.

Parris MFG

The Phoenix Building

Vin Walker


Motion University

The dark/black design with the touch of orange really makes this website stand out. They’ve made excellent use of the Divi Builder with this website, combined with a strong color scheme.

Carole Ann Rice

Simplee Online

Reason Group

Download Divi

Green Peas for Breakfast

Twist Travel Magazine

Steph Williamson

Above and Beyond


Summit Property Management

What do you think?

It seems like you achieve a lot with Divi. You can see the comprehensive layouts that have been created, but nothing beat testing it yourself.

On the Divi site you can test run the builder, so if you’re tossing up, I highly recommend giving it a go.

Try out the Divi Builder

Thanks for dropping by, have an awesome day!

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